Take a website hamburger menu, for example it is a convenient place to store multiple items, but it obscures key offerings and essential information. However, when a design lacks discoverability, we must work harder to understand how something works. Norman describes good discoverability as: “it is possible to determine what actions are possible and the current state of the device.” Clear focal points (calls to action, images, and headers) visual hierarchy (content structured in order of priority) and transparent navigation systems all constitute good discoverability and understanding within a design. However, we cannot do this if the actions are not discoverable. Through good discoverability, we can consider the different options and choose the one that should work to meet our goal. Whenever we engage with an everyday thing such as a TV remote control, or a product like a website or an application, we figure out where and how to perform various functions. Doing so makes it easier for users to determine the possible actions. The landing page uses focal points, such as calls to action, images and headers, navigation, visual hierarchy, and spacing.
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